User habits in the age of mobile apps

User habits in the age of mobile apps

The appearance of tablets and smartphones has reshaped our attitude towards the daily routine in the past decade. Apart from keeping in touch with our acquaintances, you can book cinema tickets, order food or organise your free time activities thanks to the increasingly popular mobile applications.

Apps which are easy to use practically launched a revolution in the market, which did not only result in a rapidly growing number of apps, but also an increase in the number of people using smart devices. More and more people use simple apps running on their smartphones and tablets for various tasks and purposes.

Smartphones are still dominating

Nowadays it’s practically unimaginable to leave your home without your smartphone. Being online is like breathing, and you basically have an application designed for smart devices to make any activity or task easier. Twenty years ago this was unthinkable, but now it is not fiction anymore, but reality.

App Annie, a company dealing with mobile application analytics, found out that an average user opens 9 apps per day and uses these rather actively. Most used applications include pre-installed applications and social media related apps. Next in the rankings are applications which aim to improve productivity by helping in daily tasks such as communication, organising or navigation. Apps belonging to the former category – according to the previously mentioned e-Net study – are opened and regularly used by 81% of the users.

What you can’t download to your phone doesn’t exist

Knowing the figures highlighted above, it’s understandable why most desktop programs have a mobile-friendly, downloadable version as well. In a swift-paced information society, more and more people browse the internet during travelling or waiting since smartphones and tablets are very handy to take care of everyday chores. In order to do this, the majority doesn’t use pages opened via a browser window – they favour the much easier and more practical applications.

One of the greatest advantages of mobile applications – opposing to desktop PCs – is not only their portability but the fact that they are optimised, customisable and easy to use. Just think about the well-known news sites and their mobile and tablet friendly applications. By downloading any of these apps, you can set your preferences with the tip of your finger – which news you are interested in, what notifications you would like to get, and what sort of information you don’t want to see on your news feed. Such personalisation does not only makes your everyday routine easier and quicker, but it also provides an intriguing alternative for handling your daily tasks and chores.

Your age doesn’t matter

A lot of people would say that older generations are less able to adapt to the novelties of modern technology and – opposing to the youth – they can’t take advantage of smart technologies.

There are many articles, though, which reaffirm that this is nothing but a mere stereotype. Networkworld highlighted in an earlier piece that even though the elderly favour different applications and use them differently than the youth, they shouldn’t be regarded as an inaccessible audience on the market.

According to the survey cited in the article, people aged 45 or above favour applications which are mobile-optimised versions of the programs they normally use on the desktop (e.g. browsers or e-mail service). The track record shows, however, that applications which aim to assist daily chores in a user-friendly, inspirational way are becoming increasingly popular amongst users 45 or above.

The spread of these apps mostly depends on developers, apps design and a proper optimisation. Apart from being easy to use, transparency and clean visuals also play a significant role in making applications popular not only amongst the youth but people aged 45 or above.

Clearly, older generations don’t intend to lag behind and show an increased attention towards smart technology – something which is needed in our everyday lives. It would be reckless to say that the internet is a privilege to the youth. In a world of constant digitalization, running errands is becoming increasingly easier and quicker online – much more than we had thought. We live in a world where – apart from doing the shopping online – our kids’ grades can be tracked in a digital grade book instead of the traditional, paper-based one.

Everything in the same spot

Let’s get back a little to the advantages of apps assisting you with your daily tasks and chores. Think about how many tasks you can find that can be done quickly and efficiently – just by using a single device, like a smartphone or a tablet. You can pay your bills, book your cinema tickets for the evening, chat with your beloved ones for free, order lunch or Christmas gifts effortlessl y. These tasks used to take much more time – you could stand in line for hours just to pay a bill or spend your whole afternoon walking from store to store just to find that one book you wanted to buy so badly. And if these actions are easily replaced with applications, why wouldn’t you use apps for tasks such as creating your daily schedule, handling your weekly agenda or keeping track of your to-do list?

Tasks like this used to be handled manually with a paper and a pen, but migrating it to a virtual environment offers many advantages to the user. Let’s see a pretty self-explanatory example. If you take a note about an important task in your schedule-creating app, it will definitely not slip your attention since the application – opposing to the good old paper-based agenda – does not only “store” your appointment, but it also sends you a notification as the date approaches. This is why apps like this are becoming widespread, with more and more people discovering the underlying opportunities and benefits of using them.

Businessmen and fitness instructors – there’s only a thin line

Mobile applications aiming to make weekly scheduling easier address a pretty wide audience. From executives to private individuals, everyone can make good use of it since an app scheduling your daily routine can both send individuals reminders about important meetings, anniversaries or birthdays and remind businessmen about upcoming deadlines, meetings or other administrative tasks.

Spomoco© is a special app designed to make the life of fitness trainers,yoga instructors and smaller studios considerably easier. It’s basically an online timetable-managing system which helps you keep track of administrative tasks and create your weekly schedule, not to mention it’s ability to manage bookings and overbookings as well. With Spomoco’s help, you can avoid losing clients since it does not only make your life easier, but it also helps your clients’ experience.

Your customers can swiftly and smoothly manage their bookings or their cancellations as well. There is no need to hang on the phone either, as Spomoco© can be used around the clock by a simple push. Thanks to the notifications, you will never forget about your current training sessions and their dates regardless you are the trainer or the customer.

Register to spomoco®

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