Nowadays we hear a lot about how traditional marketing channels are losing their relevance, and how new, modern methods are taking over to help advertisers lure in new customers. Thanks to the widespread usage of social media, anyone can promote their own business and spread the word about their services to people they normally wouldn’t be able to reach.
But even though managing social media platforms seems like an easy task, it requires serious planning a well-thought strategy. Let us show you a couple of tips that you can use to gain new followers, whom – with a little luck – you can convert to potential clients.
Post updates regularly
If you have an active presence on social media – be it your Facebook page or group, or your Instagram profile – don’t neglect your followers. Strive to post new content at least two or three times a week – the majority of your followers joined your page because they want constant updates, be it articles, images or videos.
Don’t worry, you don’t have to post your own content all the time if you can’t keep up with the pace. Sharing an interesting article or a relevant yet funny video can work wonders – content like this can generate a lot of likes and shares, which helps you reach many potentially new followers on social media platforms.
Provide quality content
When it comes to content, it’s important that you only share stuff that is valuable from a professional perspective or provides quality entertainment for your followers. A professional blog post does not only generate clicks and shares, but it also boosts your credibility as a trainer.
It’s also important to strive for posting quality visuals, be it an image, a short intro video about you and your profession, or any third-party content – anything that is credible and interesting enough to share with your audience.
Contact your rivals
Just because you have rival trainers working in the same field, it doesn’t mean you have to regard them as competition. Cooperation can be much more fruitful than rivalry, and if you combine your forces, you can acquire more clients than doing everything alone.
Organise events and produce content together – you’ll see that apart from acquiring new followers, your collaboration will provide to be very fruitful from your careers’ perspective.